Did you grow up in the ’70s and ’80s? If so, you probably have a slew of campy jingles from various TV commercials filed away in your brain. Today, advertisers still use jingles to help identify their brand, but not nearly as much as they did “back in the day.” Why is this?
Part of it [...]

Sometimes the best inspiration comes from hearing about the deconstruction of other company’s names. For you, I am happy to share how I came up with”Slice A Day :: your slice on marketing”…

First the purpose and vision of my site was to have people volunteer some marketing stories…true case studies of business owners and how [...]