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Funny Survey Results | Get Paid for Your Opinion/Survey!

admin — Wed, 10 Dec 2008 23:10:44 +0000

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Locating Free Public Service Radio Commercials For Your Organization

admin — Fri, 06 Jun 2008 18:08:22 +0000

Every non-profit organization has the best of intent to promote and foster a greater good in our communities. The time spent raising dollars, dealing with administration tasks and actually helping people take precedent over the important component of advertising and promotion. Did you know that your local radio stations air commercials specifically about non-profit organizations for free?

Scott Radio has worked in the traditional radio industry for over twenty years and understands that the fact that each radio station is required as part of their license with the Federal Communications Commission to air public service programming. The reality is that few stations ever “sell out” all the available air time every day and thus have room to air public service commercial. The fact is few organizations take the time to have a well constructed and produced public service announcement (PSA) to take advantage of this unused “Free” airtime.

As a former radio station general manager, I know first hand how hard it was to find good “filler” commercials. I can tell you this, the PSA’s that were quality, received enormous amounts of free airtime. works with many organizations to assist them in determining the elements required to make a quality message. Each organization has a smile it needs to share with the world.

Scott Perreault, CEO of Scott Radio, Inc. (http://www.scottradio.com) is a radio and narration voice veteran with over twenty years of broadcasting and voice work experience. From the writing, production and development of radio advertising and political campaigns to the recording of a two-hour audio book, Scott has experienced many facets of the voice business.

Live Operator VS. Voicemail Study

admin — Fri, 06 Jun 2008 15:36:05 +0000

Specialty Answering Service, the leading internet based live operator answering service, released today an independent study showing the ineffectiveness of voicemail versus call center applicatons. The study showed that over 70% of callers do not leave messages on voicemail.

It is very hard to imagine that many businesses are losing seven out of every ten calls. Based on these findings, a few extra budgeted dollars to utilize a call center a month would generate extra revenue for a company through increased call volume. Even though voicemail is still an acceptable way of managing incoming telephone calls, it costs companies millions of dollars in lost business.

Alex Drumheller of Specialty Answering Service was not surprised with the findings. “We have known for years that people are three times more likely to leave a message with a live person than they would with voicemail. Voicemail is killing businesses,” Drumheller said. “People look at voicemail as a cheap alternative. It may be cheap, but it is not inexpensive.”

Specialty Answering Service has seen first hand the effectiveness if a live voice answering your phones. The study has reinforced how valuable a live answering service is in today’s environment.